The SEOniverse

SEO Glossary

Digital marketing can sound like nonsense if you don't know the lingo. Here's a glossary of common SEO terms to help you get to grips with the gobbledygook.

A

A/B test

Absolute link

Accessibility

Adaptive Search

AdSense

AdWords

Affiliate marketing

Alt tag

Anchor text

Article syndication

Authority

B

Backlinks

Baidu

Bing

Bingbot

Black hat

Blacklist

Blog

Body copy

Bot

Bounce rate

Breadcrumbs

C

Cache

Canonicalistaion

Cascading Style Sheets (CSS)

Click-through rate (CTR)

Cloaking

Comment spam

Content management system (CMS)

Content marketing

Contextual advertisement

Conversion

Cookie

Cost per acquisition (CPA

Cost per click (CPC)

Cost per thousand (CPM)

Crawler

D

Database-driven websites

Directory

Doorway page

Duplicate content

E

Ecommerce

Editorial link

F

Free for all (FFA) websites

Flash

Forum

Frames

G

Geotargetting

Google

Google bowling

Google index

Googlebot

Grey hat SEO

H

Heading tag

Hidden text

Hijacking

HTML

HTTP

Hub site

I

Impression

Inbound link

Index

Internal link

Internet Protocol (IP)

J

Java applets

JavaScript

K

Key Performance Indicators (KPIs)

Keywords

L

Latent semantic indexing (LSI)

Link bait

Link building

Link exchange

Link farm

Link juice

Link spam

Linkerati

Logfile

M

Made for AdSense (MFA)

Meta description

Meta keywords

Mobile-friendly

N

Natural Language Generators (NLGs)

nofollow

noindex

Nonreciprocal link

O

Organic search results

Organic traffic

Outbound link

P

Page load time

Pagejacking

PageRank

PDF

PHP

Q

Query

R

Reciprocal linking

Redirect

Referrer

Relative link

robots.txt

S

Scraping

Search Console

Search engine results pages (SERPs)

Sitemap

Spam

Static page

Status code

Stemming

Stickiness

Stop word

Supplemental index

T

Text link

Thin content

Time on page

Title tag

Traffic

U

URL (Uniform Resource Locator)

User-generated content (UGC)

V

Vlogging

W

Web browser

Webinar

Webmaster tools

White hat SEO

X

XML (eXtensible Markup language)

Y

Z