The SEOniverse

What is link juice?

You might hear an SEO talking about link juice. This is the authority that is passed from page to page through a link.

Google's early PageRank algorithm was all about the passing of link juice and SEOs would talk of pages passing on PageRank, but that's not quite as catchy, nor does it take in as much meaning. The notion of PageRank is the value of a link but the term "link juice" considers the trust and authority of a link.

Link juice can be passed by both internal and inbound links and is also sometimes called Google juice.

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