A nofollow tag in HTML, also called a nofollow attribute, is an instruction to the search engine not to pass any link juice on to the page that has been linked to.
Nofollow can be specified either for individual links or in the head section of an HTML page, where the search engine will receive an instruction to pass no juice on from any of the links on the page.
A nofollow tag would be used in a ink like this:
<a href="https://www.passnojuice.com/" rel="nofollow">Example anchor text</a>
A nofollow tag used in the head of an html document would look something like this:
<meta name=" robots" content="nofollow">
Using a nofollow tag might seem counterintuitive as links are so important to your SEO strategy, but there are a couple of choice situations where they come in handy:
If you can think of any other times when using nofollow tags makes sense, please let us know in the comments below.