The SEOniverse

What does noindex mean?

A noindex tag in HTML is an instruction to the search engine's robots not to include the page in it's index. Noindex is specified in a meta robots tag in the head section of an HTML document.

How to implement nofollow

A noindex tag used in the head of an html document would look something like this:

<meta name=” robots” content=”noindex”>

<

When to use noindex

Noindex is a commonly used command in marketing when content is created that the marketer wants to direct the user to instead of them finding it themselves. For example, goal completion pages or pages that are for employees only.

Noindex is also sometimes used if there are duplicate or near-duplicate pages present on a site and no option to implement canonical tagging.

Back to the SEO glossary →