The SEOniverse

What is a nonreciprocal link?

If you link from your site to another but that site does not link back, that link is known as a nonreciprocal link.

In many SEOs' opinion, nonreciprocal links have more value as they are less likely to be the result of a link exchange deal between the two sites. It's a good rule to bear in mind to prevent you from linking back willy-nilly to everyone that links to your content.

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