The SEOniverse

What is PageRank?

PageRank is one of the earliest Google algorithms used to determine the importance of a webpage based on it's inbound link profile. With PageRank, webpages are giving a rating between one and ten which determine the power of the link profile - one being the highest and ten the lowest. Pages with a rating of one would be more likely to appear on the first page of the search results than pages with a lower ranking.

Does PageRank still matter?

PageRank is a purely numerical measurement and doesn't take into account the content of a page or how trusted or authoritative the domain is. There are hundreds, thousands perhaps, of other calculations built in to the Google algorithm nowadays that render the simplicity of the early PageRank model pretty much void. However, it is still of crucial importance to any SEO strategy to make sure your link profile is up-to-scratch and your PageRank score can be a decent indicator of this.

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