The SEOniverse

What are the SERPs?

The search engine results pages (or SERPs) are the pages of blue links delivered by a search engine after a query has been entered.

Most SERPs include PPC advertisements and organic search results along with a varying range of information extracted from around the web such as information from Google maps, Wikipedia, online dictionaries or the vertical search results. The search results pages change depending on the query, the user's recent search history and the user's location.

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